Initial Rationale

We have decided to focus our design intervention on the scenario of preparing for a yoga class. This situation addresses the common issues we discovered of having to lean down and stressing the women to struggle with a process which is meant as a preparation for going to an activity that is meant to relax and release stress. We also want to address the issue of making the process of going to yoga be relaxing even before getting there.

There are also other implications from the assignments in previous weeks especially the journey frameworks and informances that lead us to this. In addressing this problem, it may also lead into other design applications dealing with mobility as well as relieving and preventing back pain.


Journey Frameworks

Journey Frameworks
These frameworks allows the team to think about how each actor/agent is thinking within a given context. They also allow us to analyze situations and posit possible design interventions with the problems that arise. We feel that these two frameworks explain the more pressing issues of back pain which is also the primary driving force in why this target group attends yoga.

Journey Framework - Sleep

Journey Framework – Sleep [pdf]

Journey Framework - Yoga

Journey Framework – Yoga [pdf]

Journey Framework – Sleep [pdf]
Journey Framework – Yoga [pdf]


Our informances and scenarios gave our team specific insight into possible situations that could create problems for our target group and may hold possible design spaces for us to address. It showed us very specific situations where a problem exists for the pregnant women, but also possible implications on other agents within the household such as husbands.

InformancesInformances [pdf]

Informances Description [pdf]

Situation 1
[Original –]
The purpose of this situation is to understand how the responsibilities of our personas can create a significant burden of work. Due to their role in the household, the persona can experience an overload of chores and limited time to do so. We portray this with the persona trying to finish tasks in a hectic environment to achieve this goal in any efficient time possible.This informance suggests possible opportunities in time or task management.

This informance was about understanding mobility issues as well as health issues regarding heavy lifting and multi-tasking.
Note: We re-filmed this informance so that we experience it ourselves and understand the situation of our personas and target group participants

Situation 2 –
As pregnant women, our personas have a tendency to develop back pains due to the pregnancy.This situation is used to imagine the behaviour of what a persona would do if she was overcome with pain. Possible design directions could address overcoming the pain, preventing pain, and anything to help with tasks around the house while taking some time to rest.
This informance helped us understand the situation of pregnant women and the amount of work that needs to be done around the house. It also allows us to empathize with the role of husbands in trying to help out but being unable to do so. The strongest insight we took out of this was to try and reduce the stress on a pregnant woman either through addressing issues of back pain relief or prevention as well as improving mobility.

Situation 3 –
[Original –]

Since our target group is a prenatal yoga group, we decided that this was a good situation to play out as it is a weekly activity that may involve preparation and effort. As going to the studio to practice yoga should be a relaxing and stress-free activity, we wished to address the journey from the starting point of having to pack and see if there are any particular steps that could help make the experience of yoga even easier.
This informance helped us understand the process in engaging in the context of preparing and packing for yoga. It allowed us to feel for how our personas have to deal with carrying things haphazardly if the bag is not designed properly to store everything.
Note: We re-filmed this informance so that we experience it ourselves and understand the situation of our personas and target group participants

Situation 4 –

Sleeping is an activity that is rare for new mothers. As such, helping pregnant women get as much sleep as they can seems like an important problem to address. We want to understand what possible disturbances can arise that interrupt sleep patterns of our personas. This is likely with the onset of back pain that may cause discomfort, we wish to explore design possibilities of helping to alleviate back pain during rest and sleep.
This informance allowed us to empathize for the pregnant woman and her inability to get a resful sleep. On the other side, we also got to feel for the husband who may be disturbed by the woman’s constant unrest and movement.


Our personas have very different backgrounds. In doing so, it allowed our team to perceive what type of commonalities and differences that could exist amongst users in our target group. Our initial persona definitions were a little vague and prevented us from identifying how each persona would behave in a given scenario.

Personas - ChantalPersonas – Chantal [pdf]

Personas - Grace BeckerPersonas – Grace Becker [pdf]

Persona Comparison

Persona ComparisonPersona Comparison [pdf]

Foundation Sheet - ChantalFoundation Sheet – Chantal [pdf]

Foundation Sheet - GraceFoundation Sheet – Grace [pdf]

Affinity Diagrams
The affinity diagrams we developed from our cultural probes helped us shape the priorities and values of our personas. It aided us in understanding the mindset of the women in our target group.

Affinity Diagram

Affinity Diagram

Affinity Diagram

Affinity Diagram

Affinity Diagram

Affinity Diagram

Affinity Diagram

Affinity Diagram


Personas – Chantal [pdf]
Personas – Grace [pdf]
Foundation Sheet – Chantal [pdf]
Foundation Sheet – Grace [pdf]
Persona Comparison [pdf]

Cultural Probe Data Analysis

Our cultural probes analysis gave us insight on values and priorities from our target group. It also shaped our team’s knowledge on understanding how cultural probes can be quite difficult to interpret.

An assumption we had was that all the members of this group were pregnant but this premise was dispelled when we found out that one of the participants in our test study had already given birth. This gives us an idea of the implications of yoga as an exercise to address issues of health, specifically back pain and how to relieve it.
Cultural Probe Analysis

Cultural Probe Analysis [pdf]

Pre-Interview Summary

Post-Pickup Interview Summary

Interview Summary [pdf]

Raw Data – Interview Notes:
Initial Interview Notes [pdf]
Post Interview Questionnaire Notes [pdf]

Raw Data – Cultural Probes:
RawJournal-P [pdf]
RawJournal-S [pdf]
RawJournal-T [pdf]
RawJournal-Z [pdf]

Cultural Probe Results [pdf]

Cultural Probes

Our cultural probes mainly consisted of an activity book. Although most of the activity books were filled in, we would have changed some of the activities such as the one asking what a certain icon meant as it resulted in one word answers. Another one that we would have changed would be the Media Grid activity mainly because the results were too ambiguous to give any meaningful result.

We would have liked to receive more responses for the ‘Take a Picture’ activity, but one participant was having technical difficulties in doing so.

Cultural Probe Poster [pdf]

Activity Book [pdf]

Cultural Probe Poster v2 [pdf]
Cultural Probe Poster v1 [pdf]
Cultural Probe Presentation Slides [pdf]